At Prime Strategies, we believe in two things: good honest work and conversations that don’t make your eyes glaze over. That’s why we found, trained, and continuously support exceptional advisors all across New Zealand who do what they do best: actually helping you instead of just taking your money.
Have a listen to our founders Rob and John…they’ll tell you
After working with business owners for decades, we’ve learned a few uncomfortable truths:
Nobody is good at everything (despite what your ego tells you at 2 AM)
Knowing what you want is the easy part – getting there without losing your sanity is where it gets interesting
Most owners spend 90% of their time working IN their business, not ON it (then wonder why nothing changes)
Refusing to make a decision IS making a decision – and that decision is usually “let’s keep struggling”
Here’s what we’ve figured out after years of this: owning a business is bloody hard work. Doesn’t matter if you’re just starting out or you’ve been at it for decades – there’s always pressure coming from somewhere. Customers, staff, suppliers, that voice in your head that never shuts up about cash flow.
But here’s the thing: it doesn’t have to suck this much.
That’s why Prime exists. We provide strategy that actually works, accountability that doesn’t feel like detention, and support that doesn’t come with a side of judgment. Everything we do is because we believe in paying it forward and making New Zealand’s business community stronger by helping as many owners as we can today.
Because when Kiwi businesses thrive, we all win.
The Bottom Line
You don’t have to figure this out alone. You don’t have to pretend you know everything. And you definitely don’t have to keep doing the same things and hoping for different results.
You just need someone in your corner who knows what they’re talking about and can explain it without the corporate nonsense.
That’s us.
What Makes Us Different (Spoiler: Everything)
01
We Don’t Speak Corporate Gibberish
Other Business Advisors Say:
- “Leverage synergistic opportunities”
- “Optimize your value proposition matrix”
- “Implement scalable solutions for enhanced ROI”
- [Insert 47 more meaningless buzzwords]
We Say:
- “Your prices are too low”
- “You’re spending money on stupid stuff”
- “Your customers don’t understand what you actually do”
- “That ‘strategy’ you have? It’s not a strategy, it’s a wish list”
02
We Fix the Real Problems (Not Just the Pretty Ones)
Most consultants love the sexy stuff – vision boards, mission statements, five-year plans that look great in PowerPoint but fall apart when your biggest customer doesn’t pay their invoice.
We focus on the unglamorous stuff that actually matters: making sure you’re not bleeding money, that people want to buy what you’re selling, and that you won’t have a nervous breakdown next Tuesday.
03
We’re Not Your Typical Suit-Wearing, Buzzword-Spouting Business Advisors
Most business advisors have never:
- Stayed up until 3am fixing a website crash
- Had to choose between paying themselves or their employees
- Explained to their spouse why they’re eating 5 minute noodles again
- Actually built something from scratch
We have. Multiple times. And we’re still here to tell the tale.
Our Philosophy:
“Skip the MBA nonsense. Focus on what actually moves the needle. Make more money, work fewer hours, sleep better at night.”
04
We Actually Know What Running a Business Feels Like
Most business advisors have conveniently forgotten:
- The panic of not knowing if you can pay your staff and the IRD
Googling “how to fire someone” at 2am - That sinking feeling when your biggest client ghosts you
- Realizing you have no idea what you’re doing (and everyone might find out)
We know and have heard it all. Because forgetting would make us terrible at this job.
Our Mission:
“Take away the pain of business uncertainty without the corporate theater. End the stress of not knowing stuff. Fill in the gaps without making you feel like an idiot.”
“Fiona from Prime Strategies Group has been a huge help for me and my business.
Using some smart systems and ideas, that she provided, things are running much smoother and a lot less stressful than they had been in the past.
I now have my weekends back and get to spend more time off the tools and working on growing the business.”
Eli Fynn
Managing Director
Queenstown Scaffolding
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Rob
Owner
Glenfield Panelbeaters & Paint
Our Process
Step 1
Figure Out What’s Actually Wrong
Think everything’s fine? Let’s find out. This isn’t your typical feel-good assessment that tells you what you want to hear. It’s designed to spot the problems before they become expensive disasters.
Step 2
The “What’s Actually Wrong” Business Checkup
Think everything’s fine? Let’s find out. This isn’t your typical feel-good assessment that tells you what you want to hear. It’s designed to spot the problems before they become expensive disasters.
Step 3
The “Speak Human” Business Health Check
Think everything’s fine? Let’s find out. This isn’t your typical feel-good assessment that tells you what you want to hear. It’s designed to spot the problems before they become expensive disasters..
