Are you marketing your business effectively? Or just advertising?
Marketing is about how you present your business to your target market and how you position your products and services within that market. First, decide WHO you will sell to.…
Are these the world’s most progressive workplaces?
Tired of endless bureaucracy, pointless report writing, and lack of freedom and entrepreneurship in the workplace? The Corporate Rebels believed that there has to be a better way, and have…
An insider’s view of board governance
William George, former CEO of Medtronic and a veteran of ten corporate boards, reflects on common governance pitfalls and how to overcome them. “Board governance is frequently discussed and often misunderstood.…
8 ways to uncover your business’s unique offering
Posted on Masterful Marketing by Debra Murphy Small businesses have many marketing challenges, but one of the hardest things to do is communicating your differentiation, or unique selling proposition (USP). It is crucial to know…
Why New Zealand SMEs succeed with a great Business Advisor
As the world becomes ever smaller, small to medium business enterprises (SMEs) experience ever increasing greater pressure; competition from overseas, online competition and so on. As we move through these…
How the biggest minimum wage rise in a decade will affect you
As you are most likely aware the minimum wage will go up from 1 April 2018. This is the largest minimum wage increase in a decade. Have you thought about…
Business Planning for 2018 – Strategy for the New Year
By Louis Mosca for Forbes. “Whenever the fiscal year of your business ends, whether that be December 31, or January 30, you should not wait until the very end to…
Have you finalised your 2018 Strategic Planning?
“Great business leaders realize four primary benefits through emerging best practices and the perfect blend of strategy and execution.” “Average and poor performing companies tend to procrastinate their planning efforts,…
Business Books to help you get ahead In 2018
Entrepreneur published this list of the top 28 books for business professionals to read in 2018. “Reading has been noted as one of the primary habits of ultra-successful people, with magnates…
Insights into becoming more resilient
One key business skill that is frequently over-looked is resilience. Being in business is an ever-changing journey, as markets wax and wane and industries evolve with technology – and all…
5 Ways to prepare for change & engage your team
A great article by the aptly-named Peter Economy for inc.com. Buy-outs, downsizing, staff changes, market changes – there are so many ways a business can transform literally overnight. While these…
Proactively managing resistance to change
Change Management and coping with organisational changes is always a high risk field, but if done correctly, can make your business stronger than ever. 5 Tips that help manage resistance…