Identify your target market
Fish where the fish are biting! One of the questions we ask businesses when helping them plan, is, do you know the ROI (Return on Investment) on your advertising and…
Exit Plan or Escape Plan?
When it comes to the way we react to certain situations, there are typically two main types of behaviour that we all fit in to. A) Move Towards; or, B)…
The Business Owners To Do List
Most small business owners will have a ‘to-do’ list in one form or another, and for a select few it is all they need as they instinctively trade their way…
Cash Flow Management
One of the biggest reasons for business failure in New Zealand is not businesses not making a profit but would you believe bad cash flow management. This can be caused…
Keeping it fresh!
What a lovely weekend it was weather wise! It was so nice that it inspired my partner and me to walk Orakei Basin as we do once a month on…
What’s in a margin?
Lately, most of us will have been dealing with rising costs in our businesses. In particular, the rising cost of materials. This is not a new phenomenon, but the frequency…
What is your Hourly Rate?
The question of hourly rates is very relevant now. With costs increasing almost everywhere, business margins are being squeezed at a relentless rate. If you are in a service-based industry…
Disorganisation
One of the things that we often encounter in businesses we visit is DISORGANISATION – sometimes it’s the boss, sometimes it’s the team members individually, sometimes (but fortunately, not very…
The Power of Conducting a Swot Analysis
Don’t under estimate the power of conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. When we are working with clients this is usually completed quite early on in the…
Why isn’t my Business Reaching its Potential?
6 COMMON Areas of untapped potential Are you “Niche Marketing” your products or services for maximum lead generation and profit or do you generally do the same as your competition?…
Are you are a High Performer? Try this test…
There are two ways to excel in business: The first is by developing effective strategies. The second is making those strategies happen, in a highly effective manner. The latter is…
How Much Value Do You Put In Your Current Customers
So much time and money is put into the acquisition of new customers but I commonly find that a lot of businesses do not put the same amount of effort…